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541.
From selling to managing : Guidelines for the first-time sales manager / Ronald Brown by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI learning, 2009
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 BRF 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BRF 2009.
542.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, c2008
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 ANS 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ANS 2008.
543.
Branding positioning: strategies for competitive advantage / Subroto Sengupta by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Tata McGraw-Hill, c2005
Availability: Items available for loan: Eastern University Library (4)Call number: 658.8 SEB 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SEB 2005.
544.
Organizational behavior : concepts, controversies, applications / Stephen P. Robbins. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.3 ROO 2007.
545.
Brands under fire / Ivan Arthur and Kurien Mathews. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Penguin Books India, 2008
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ARB 2008.
546.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 KEG 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KEG 2005.
547.
Marketing strategy : planning, implementation and control / Subhash C. Jain, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage learning, c2004
Availability: Items available for loan: Eastern University Library (1)Call number: 658.4 JAM 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.4 JAM 2004.
548.
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education Prentice Hall, c2002
Availability: Items available for loan: Eastern University Library (9)Call number: 658.848 KEG 2002, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.848 KEG 2002.
549.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Eastern University Library (1)Call number: 658.83 BUM 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.83 BUM 2006.
550.
Foundation of matketing / David Jobber, John Fahy by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw- HIll, c2006
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 JOF 2006.
551.
Process management : creating value along the supply chain : text & cases / Joel D. Wisner, Linda L. Stanley. by
Edition: India ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2003
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 WIP 2003.
552.
Marketing research : an aid to decision making / Alan T. Shao, Kevin Zheng Zhou. by
Edition: India ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.83 SHM 2007.
553.
Supply chain management : a logistics approach to / john J. Coyle ---[et all]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2009
Availability: Items available for loan: Eastern University Library (1)Call number: 658.7 COL 2009.
554.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi: Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CHC.
555.
From Brand Vision to Brand Evaluation : [electronic resource]: The strategic process of growing and strengthening Brands / De Chernatony, Leslie by
Edition: 2nd ed.,Revised
Material type: Text Text; Format: electronic ; Literary form: ; Audience: Adult;
Language: English
Publication details: Delhi : Taylor & Francis Group [Distributor] c2006
ScienceDirect Business, Management, Hospitality and Tourism eBook Collection 2010
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CHF 2006.
556.
International supply chin management / David, Pierre A. & Stewart, Richard D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Cengage Learning, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 DAI 2007.
557.
Risk management & derivatives Rene M. Stulz, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : South-Western, c2003
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.15 STR 2003.
558.
Management / Ricky W. Griffin. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: New Delhi : Biztantra, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.4 GRM 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658 GRM 2005.
559.
Communication for business : a practical approach / Shirley Taylor & V.Chandra. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education, c2005
Availability: Items available for loan: Eastern University Library (6)Call number: 651.7 TAC 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 651.7 TAC 2005.
560.
Contemporary logistics / Paul R. Murphy, Jr., Donald F. Wood. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: New delhi : Pearson Prentice Hall, c2008
Online resources:
Availability: Items available for loan: Eastern University Library (1)Call number: 658.5 MUC 2008.
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