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501.
Retail / Maria Townsley. by Series: Business 2000
Material type: Text Text; Format: print ; Literary form: Essays
Language: English
Publication details: New Delhi : South-Western, c2003
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 TOR 2003.
502.
Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin. by
Material type: Text Text; Format: microfiche festschrift
Language: English
Publication details: New Delhi: Tata McGraw-Hill, c2010
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 TRR 2010, ...
503.
Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Essays
Language: English
Publication details: New Delhi : Prentice Hall, c1991
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 REI 1991, ...
504.
Indastrial marketing Milind T. Phadtare, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pentice- Hall, C2008
Availability: Items available for loan: Eastern University Library (1)Call number: 658.804 PHI 2008.
505.
Sales management : analysis and decision making / Thomas N. Ingram ... [et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 INS 2007.
506.
Principles of marketing / Carl N. McDaniel, Lamb, Charles W. & Hair, Joseph F. by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Learning, c2008
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 MCP 2008.
507.
Marketing management / Joel R. Evans, Barry Berman by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage learning, c2007
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 EVM 2007.
508.
Marketing management / Rajan Saxena by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New delhi : Tata McGraw Hill, c2009
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SAM 2009.
509.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson/Prentice Hall, c2004
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SOC 2004.
510.
Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall, c2006
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 KOM 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2006.
511.
Management: Don Hellriegel, Susan Jackson, John Slocum. a competency-based approach / by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : South-Western/Cengage, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658 HEM 2005.
512.
Marketing management : a South Asian perspective / Philip Kotler...[et al.]. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2009
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 KOM 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2009.
513.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall, c1994
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 1994.
514.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill Irwin, c2011
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 ZES 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZES 2011.
515.
Rural marketing: text and cases / C.S.G Krishnamacharyulu and Lalitha Ramakrishnan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Pearson Education, c2008
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.81 KRR 2008.
516.
The secrets of great sales management : advanced strategies for maximizing performance / Robert A. Simpkins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: PHI Learning, 2008
Online resources:
Availability: Items available for loan: Eastern University Library (3)Call number: 658.81 SIS 2008, ...
517.
Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c1998
Other title:
  • Consumer behavior
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8342 ASC 1998.
518.
Organizational behavior / Stephen P. Robbins, Timothy A. Judge and Seema Sanghi. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2009
Availability: Items available for loan: Eastern University Library (1)Call number: 658.3 ROO 2009. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.3 ROO 2009. Not available: Eastern University Library: Checked out (1).
519.
Production and operations management / Martin K. Starr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Other title:
  • Operations management
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 STP 2007.
520.
Consumer behavior and managerial decision making / Frank R. Kardes. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, c2002
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KAC 2002, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KAC 2002.
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