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	481.	Branding positioning: strategies for competitive advantage / Subroto Sengupta by Sengupta, Subroto Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi: Tata McGraw-Hill, c2005 Availability: Items available for loan: Eastern University Library (4)Call number: 658.8 SEB 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SEB 2005. Place hold Add to cart (remove)
	482.	Organizational behavior : concepts, controversies, applications / Stephen P. Robbins. by Robbins, Stephen P, 1943- Judge, Timothy A Sanghi, Seema Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Prentice Hall, c2007 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.3 ROO 2007. Add to cart (remove)
	483.	Brands under fire / Ivan Arthur and Kurien Mathews. by Arthur, Ivan Mathews, Kurien Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Penguin Books India, 2008 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ARB 2008. Add to cart (remove)
	484.	Global marketing / Warren J. Keegan, Mark C. Green. by Keegan, Warren J Green, Mark C Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi. : Pearson/Prentice Hall, c2005 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 KEG 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KEG 2005. Place hold Add to cart (remove)
	485.	Marketing strategy : planning, implementation and control / Subhash C. Jain, by Jain, Subhash C Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Cengage learning, c2004 Availability: Items available for loan: Eastern University Library (1)Call number: 658.4 JAM 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.4 JAM 2004. Place hold Add to cart (remove)
	486.	Global marketing management / Warren J. Keegan. by Keegan, Warren J Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson Education Prentice Hall, c2002 Availability: Items available for loan: Eastern University Library (9)Call number: 658.848 KEG 2002, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.848 KEG 2002. Place hold Add to cart (remove)
	487.	Marketing research / Alvin C. Burns, Ronald F. Bush. by Burns, Alvin C Bush, Ronald F Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson/Prentice Hall, 2006 Availability: Items available for loan: Eastern University Library (1)Call number: 658.83 BUM 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.83 BUM 2006. Place hold Add to cart (remove)
	488.	Foundation of matketing / David Jobber, John Fahy by Jobber, David Fahy, John Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw- HIll, c2006 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 JOF 2006. Add to cart (remove)
	489.	Process management : creating value along the supply chain : text & cases / Joel D. Wisner, Linda L. Stanley. by Wisner, Joel D Stanley, Linda L Edition: India ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Cengage Learning, c2003 Online resources: Table of contents Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 WIP 2003. Add to cart (remove)
	490.	Marketing research : an aid to decision making / Alan T. Shao, Kevin Zheng Zhou. by Shao, Alan T Edition: India ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Cengage Learning, c2007 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.83 SHM 2007. Add to cart (remove)
	491.	No cover image available No cover image available Supply chain management : a logistics approach to / john J. Coyle ---[et all]. by Coyle, John J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Cengage Learning, c2009 Availability: Items available for loan: Eastern University Library (1)Call number: 658.7 COL 2009. Place hold Add to cart (remove)
	492.	No cover image available No cover image available Risk management & derivatives Rene M. Stulz, by Stulz, Rene M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : South-Western, c2003 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.15 STR 2003. Add to cart (remove)
	493.	Management / Ricky W. Griffin. by Griffin, Ricky W Edition: 8th ed. Material type: Text; Format: print ; Literary form: Essays ; Audience: Primary; Language: English Publication details: New Delhi : Biztantra, c2005 Availability: Items available for loan: Eastern University Library (1)Call number: 658.4 GRM 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658 GRM 2005. Place hold Add to cart (remove)
	494.	Communication for business : a practical approach / Shirley Taylor & V.Chandra. by Taylor, Shirley Chandra, V Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson Education, c2005 Availability: Items available for loan: Eastern University Library (6)Call number: 651.7 TAC 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 651.7 TAC 2005. Place hold Add to cart (remove)
	495.	Contemporary logistics / Paul R. Murphy, Jr., Donald F. Wood. by Murphy, Paul Regis Wood, Donald F, 1935- Edition: 9th ed. Material type: Text; Format: print ; Literary form: Essays ; Audience: Primary; Language: English Publication details: New delhi : Pearson Prentice Hall, c2008 Online resources: Table of contents only Availability: Items available for loan: Eastern University Library (1)Call number: 658.5 MUC 2008. Place hold Add to cart (remove)
	496.	Innovation, development, and commercialization of new products / Dariush Rafinejad. by Rafinejad, Dariush Material type: Text; Format: print Language: English Publication details: New Delhi : J. Ross, c2006 Availability: Items available for loan: Eastern University Library (1)Call number: 658.5 RAI 2006. Place hold Add to cart (remove)
	497.	Marketing practices in developing economy : cases from South Asia / Ruby Roy Dholakia ; Sayed Ferha Anwart and Khalid Hasan. by Dholakia, Ruby Roy Anwar, Sayed Ferhat Hasan, Khalid Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : PHI Learning, c2009 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 DHM 2009. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 DHM 2009. Place hold Add to cart (remove)
	498.	Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by Schiffman, Leon G Kanuk, Leslie Lazar Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi: Pearson Prentice Hall, c2004 Availability: Items available for loan: Eastern University Library (6)Call number: 658.8 SCC 2004, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SCC 2004. Place hold Add to cart (remove)
	499.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: McGraw-Hill/Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Essays Language: English Publication details: New Delhi : Tata McGraw-Hill, c2005 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 PEC 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEC 2005. Place hold Add to cart (remove)
	500.	Marketing of agricultural products / Richard Kohls, Joseph N. Uhl. by Kohls, Richard L. (Richard Louis), 1921- Uhl, Joseph N Edition: 9th ed. Material type: Text; Format: print ; Literary form: Essays ; Audience: Primary; Language: English Publication details: New Delhi : PHI Learning, c2002 Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KOM 2002, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2002. Place hold Add to cart (remove)