Refine your search

Your search returned 148 results.

Sort
Results
41.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi: Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 CHC.
42.
The philosophy of branding : great philosophers think brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BRP 2004.
43.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: Delhi : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Eastern University Library (4)Call number: 658.8 KOP 2006, ...
44.
Principles of marketing / Philip Kotler by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Online resources:
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KOP 2004, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOP 2004. Not available: Eastern University Library: Checked out (1).
45.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 KEM 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KEM 2004.
46.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Online resources:
Availability: Items available for loan: Eastern University Library (20)Call number: 658.8 KES 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KES 2008.
47.
Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur. by Series: Wiley and SAS business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 LEM 2007. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 LEM 2007.
48.
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York. : Prentice-Hall, c1992
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 LIM 1992, ...
49.
Marketing practices in developing economy : cases from South Asia / Ruby Roy Dholakia ; Sayed Ferha Anwart and Khalid Hasan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, c2009
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 DHM 2009. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 DHM 2009.
50.
Marketing: planning, implementation, and control / William M. Pride and O. C. Ferrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia: Cengage Learning, c2010
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PRM 2010.
51.
Applications in basic marketing : clippings from the popular business press / by
Edition: 2004-05
Material type: Continuing resource Continuing resource; Format: print
Language: English
Publication details: Bosto: McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEA 1990. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 1990.
52.
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Gregg Division, McGraw-Hill, c1995
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 MAM 1995.
53.
Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2004-05 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEB 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 2005.
54.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEB 1999.
55.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Pearson Prentice Hall, c2004
Availability: Items available for loan: Eastern University Library (6)Call number: 658.8 SCC 2004, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SCC 2004.
56.
Principles of marketing: Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri and Ehsan ul Haque a South Asian perspective / by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Prentice Hall, c2010
Availability: Items available for loan: Eastern University Library (9)Call number: 658.8 KOP 2010, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOP 2010.
57.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Eastern University Library (15)Call number: 658.8 PEB 2002, ... Not available: Eastern University Library: Checked out (1).
58.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson, c2010
Availability: Items available for loan: Eastern University Library (4)Call number: 658.8 MAM 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 MAM 2011.
59.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Eastern University Library (9)Call number: 658.8 KOM 2003, ...
60.
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, c2011
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PLB 2011.
Pages
Last Updated on 16 October 2024
Copyright © Eastern University Library 2024