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Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Language: English
Publication details: Delhi : Pearson Prentice Hall, c2006
Availability: Items available for loan: Eastern University Library (4)Call number: 658.8 KOP 2006, ...
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Principles of marketing / Philip Kotler by
Edition: 10th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 KOP 2004, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOP 2004. Not available: Eastern University Library: Checked out (1).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Availability: Items available for loan: Eastern University Library (20)Call number: 658.8 KES 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KES 2008.
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Applications in basic marketing : clippings from the popular business press / by
Edition: 2004-05
Material type: Continuing resource; Format:
print
Language: English
Publication details: Bosto: McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEA 1990. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 1990.
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi: Pearson Prentice Hall, c2004
Availability: Items available for loan: Eastern University Library (6)Call number: 658.8 SCC 2004, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SCC 2004.
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Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi : Pearson, c2010
Availability: Items available for loan: Eastern University Library (4)Call number: 658.8 MAM 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 MAM 2011.
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Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Eastern University Library (9)Call number: 658.8 KOM 2003, ...
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