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	381.	Foundation of matketing / David Jobber, John Fahy by Jobber, David Fahy, John Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw- HIll, c2006 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 JOF 2006. Add to cart (remove)
	382.	Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Johansson, Johny K Series: The Irwin/McGraw-Hill series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Irwin/McGraw-Hill, 2000 Online resources: Publisher description Table of contents Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 JOG 2000, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 JOG 2000. Place hold Add to cart (remove)
	383.	Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A Hartley, Steven William Rudelius, William Series: McGraw-Hill/Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 KEM 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KEM 2004. Place hold Add to cart (remove)
	384.	Applications in basic marketing : clippings from the popular business press / by McCarthy, E. Jerome (Edmund Jerome) Perreault, William D McCarthy, E. Jerome (Edmund Jerome). Basic marketing McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing Edition: 2004-05 Material type: Continuing resource; Format: print Language: English Publication details: Bosto: McGraw-Hill/Irwin, c2005 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEA 1990. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 1990. Place hold Add to cart (remove)
	385.	Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. by Mason, Ralph E Rath, Patricia Mink Husted, Stewart W Lynch, Richard L Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Gregg Division, McGraw-Hill, c1995 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 MAM 1995. Place hold Add to cart (remove)
	386.	Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 2004-05 ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : McGraw-Hill, 2005 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEB 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 2005. Place hold Add to cart (remove)
	387.	No cover image available No cover image available Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: The Irwin/McGraw-Hill series in marketing Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Irwin/McGraw-Hill, c1999 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEB 1999. Add to cart (remove)
	388.	Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 14th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : McGraw-Hill, c2002 Availability: Items available for loan: Eastern University Library (15)Call number: 658.8 PEB 2002, ... Not available: Eastern University Library: Checked out (1). Place hold Add to cart (remove)
	389.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: McGraw-Hill/Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Essays Language: English Publication details: New Delhi : Tata McGraw-Hill, c2005 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 PEC 2005, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEC 2005. Place hold Add to cart (remove)
	390.	A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul Donnelly, James H Series: The Irwin/McGraw-Hill series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Irwin/McGraw-Hill, c2000 Online resources: Publisher description Table of contents Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEP 2000. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEP 2000. Place hold Add to cart (remove)
	391.	Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin. by Trout, Jack Rivkin, Steve, 1947- Material type: Text; Format: microfiche festschrift Language: English Publication details: New Delhi: Tata McGraw-Hill, c2010 Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 TRR 2010, ... Place hold Add to cart (remove)
	392.	Marketing 00/01 Edited by John E. Richardson by Richardson, John E Edition: 22th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Guilford : McGraw-Hill, c2000 Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 RIM 2000. Place hold Add to cart (remove)
	393.	Marketing management / Rajan Saxena by Saxena, Rajan Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New delhi : Tata McGraw Hill, c2009 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SAM 2009. Add to cart (remove)
	394.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : McGraw-Hill/Irwin, c2003 Online resources: Publisher description Table of contents Availability: Items available for loan: Eastern University Library (6)Call number: 658.8 ZES 2003, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZES 2003. Place hold Add to cart (remove)
	395.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Pandit, Ajay Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : McGraw-Hill Irwin, c2011 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 ZES 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZES 2011. Place hold Add to cart (remove)
	396.	Fundamentals of corporate finance / Richard A. Brealey, Stewart C. Myers, Alan J. Marcus. by Brealey, Richard A Myers, Stewart C Marcus, Alan J Series: Irwin series in finance, insurance, and real estate Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : McGraw-Hill/Irwin, c2001 Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.15 BRF 2001. Add to cart (remove)
	397.	Cases in electronic commerce / Sid L. Huff, Scott Schneberger, Michael Wade. by Huff, Sidney Laurence Schneberger, Scott L Wade, Michael, 1968- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : McGraw-Hill, c2002 Online resources: Publisher description Table of contents Availability: Items available for loan: Eastern University Library (1)Call number: 658.84 HUC 2002. Place hold Add to cart (remove)
	398.	Building an eBusiness : from the ground up / Elizabeth Eisner Reding. by Reding, Elizabeth Eisner Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : McGraw-Hill, c2001 Other title: Building an electronic business Online resources: Publisher description Table of contents Availability: Items available for loan: Eastern University Library (1)Call number: 658.84 REB 2001. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.84 REB 2001. Place hold Add to cart (remove)
	399.	No cover image available No cover image available Rural marketing: concepts and practices/ Balram Dogra and Karminder Ghuman by Dogra, Balram Ghuman, Karminder Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi: Tata McGraw Hill Education, c2008 Availability: Items available for loan: Eastern University Library (3)Call number: 658.81 DOR 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.81 DOR 2008. Place hold Add to cart (remove)
	400.	Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen. by Allen, Debbie, 1953- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill c2006 Online resources: Contributor biographical information Publisher description Availability: Items available for loan: Eastern University Library (2)Call number: 658.85 ALC 2006, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.85 ALC 2006. Place hold Add to cart (remove)