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241.
Supply chain management : a logistics approach to / john J. Coyle ---[et all]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2009
Availability: Items available for loan: Eastern University Library (1)Call number: 658.7 COL 2009.
242.
The philosophy of branding : great philosophers think brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BRP 2004.
243.
International supply chin management / David, Pierre A. & Stewart, Richard D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Cengage Learning, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 DAI 2007.
244.
Risk management & derivatives Rene M. Stulz, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : South-Western, c2003
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.15 STR 2003.
245.
Human resource management / Robert L. Mathis, John H. Jackson. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: Bangalore : Thomson/South-western, c2003
Availability: Items available for loan: Eastern University Library (1)Call number: 658.3 MAH 2003. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.3 MAH 2003.
246.
Management / Ricky W. Griffin. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: New Delhi : Biztantra, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.4 GRM 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658 GRM 2005.
247.
Management information systems / James A. O'Brien.& Marakas, George M. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: Eastern University Library (1)Call number: 658.4083 BRM 2008.
248.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Online resources:
Availability: Items available for loan: Eastern University Library (20)Call number: 658.8 KES 2008, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KES 2008.
249.
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York. : Prentice-Hall, c1992
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 LIM 1992, ...
250.
Applications in basic marketing : clippings from the popular business press / by
Edition: 2004-05
Material type: Continuing resource Continuing resource; Format: print
Language: English
Publication details: Bosto: McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEA 1990. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 1990.
251.
Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2004-05 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEB 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 2005.
252.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEB 1999.
253.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Eastern University Library (15)Call number: 658.8 PEB 2002, ... Not available: Eastern University Library: Checked out (1).
254.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Eastern University Library (9)Call number: 658.8 KOM 2003, ...
255.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEP 2000. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEP 2000.
256.
Sales management : analysis and decision making / Thomas N. Ingram ... [et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary;
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 INS 2007.
257.
Marketing management / Joel R. Evans, Barry Berman by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage learning, c2007
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 EVM 2007.
258.
Marketing management / Rajan Saxena by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New delhi : Tata McGraw Hill, c2009
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 SAM 2009.
259.
Management: Don Hellriegel, Susan Jackson, John Slocum. a competency-based approach / by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : South-Western/Cengage, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658 HEM 2005.
260.
Marketing management : a South Asian perspective / Philip Kotler...[et al.]. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2009
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 KOM 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOM 2009.
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