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221.
Supply chain management : Rahul V. Altekar concepts and casas / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, c2005
Availability: Items available for loan: Eastern University Library (3)Call number: 658.7 ALS 2005, ...
222.
Introduction to supply chain management / Robert B. Handfield, Ernest L. Nichols, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New delhi : PHI Learning, c1999
Other title:
  • Supply chain management
Availability: Items available for loan: Eastern University Library (3)Call number: 658.7 ALS 1999, ...
223.
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: Eastern University Library (1)Call number: 658.56 LEB 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.56 LEB 2006.
224.
Strategic brand management / Richard Elliott, Larry Percy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2007
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 ELS 2007. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ELS 2007.
225.
Modeling the supply chain / Jeremy F. Shapiro. by Series: Duxbury applied series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.7 SHM 2007.
226.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall, c2007
Online resources:
Availability: Items available for loan: Eastern University Library (1)Call number: 658.7 CHS 2007. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.7 CHS 2007.
227.
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill, c2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 DAB 2001.
228.
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2003
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 GEG 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 GEG 2004.
229.
Protecting the brand / Talcott J. Franklin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Fort Lee, NJ : Barricade, 2005
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 FRP 2005.
230.
If you don't make waves, you'll drown : 10 hard charging strategies for leading in politically correct times / Dave Anderson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : J. Wiley & Sons, Inc., c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 ANI 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ANI 2006.
231.
Operations now : profitability, processes, performance / Byron J. Finch. by Series: The McGraw-Hill/Irwin series operations management
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Eastern University Library (1)Call number: 658.5 FIO 2006. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 FIO 2006.
232.
Sales management : people and profit / James M. Comer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Allyn and Bacon, c1991
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 COS 1991.
233.
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education Prentice Hall, c2002
Availability: Items available for loan: Eastern University Library (9)Call number: 658.848 KEG 2002, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.848 KEG 2002.
234.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by
Edition: 4th ed., New ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2008
Online resources:
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8343 KAN 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8343 KAN 2009.
235.
Corporate financial policy and R & D management / John B. Guerard, Jr. by Series: Wiley finance series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : Wiley, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.5 GUC 2005. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.5 GUC 2005.
236.
Essentials of CRM : a guide to customer relationship management / Bryan Bergeron. by Series: Essentials series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Wiley, c2002
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 BEE 2002, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BEE 2002.
237.
Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for loan: Eastern University Library (1)Call number: 658.5 MAT 2007.
238.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: Eastern University Library (2)Call number: 658.8 JOG 2000, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 JOG 2000.
239.
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2011
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HAB 2011.
240.
Make your business survive and thrive! : 100+ proven marketing methods to help you beat the odds and build a successful small or home-based enterprise / Priscilla Y. Huff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 HUM 2007. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 HUM 2007.
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