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181.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Eastern University Library (15)Call number: 658.8 PEB 2002, ... Not available: Eastern University Library: Checked out (1).
182.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEP 2000. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEP 2000.
183.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Eastern University Library (6)Call number: 658.8 ZES 2003, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZES 2003.
184.
Fundamentals of corporate finance / Richard A. Brealey, Stewart C. Myers, Alan J. Marcus. by Series: Irwin series in finance, insurance, and real estate
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.15 BRF 2001.
185.
Cases in electronic commerce / Sid L. Huff, Scott Schneberger, Michael Wade. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Eastern University Library (1)Call number: 658.84 HUC 2002.
186.
Building an eBusiness : from the ground up / Elizabeth Eisner Reding. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : McGraw-Hill, c2001
Other title:
  • Building an electronic business
Availability: Items available for loan: Eastern University Library (1)Call number: 658.84 REB 2001. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.84 REB 2001.
187.
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Eastern University Library (1)Call number: 658.85 WES 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.85 WES 2004.
188.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 BEA 2001.
189.
Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Eastern University Library (1)Call number: 659.1 ARC 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 ARC 2004.
190.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Eastern University Library (10)Call number: 659.1 BEA 2004, ...
191.
The McGraw-Hill film viewer's guide/ David Bordwell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston: McGraw-Hill, c2004
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 791.4 BOM 2004.
192.
Music : an appreciation / Roger Kamien. by
Edition: 4th brief ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: Eastern University Library (1)Call number: 780 KAM 2002. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 780 KAM 2002.
193.
Conceptual design of distillation systems / M.F. Doherty and M.F. Malone. by Series: McGraw-Hill chemical engineering series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 660.28 DOC 2001.
194.
Word freak : heartbreak, triumph, genius, and obsession in the world of competitive scrabble players / Stefan Fatsis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Houghton Mifflin Co., 2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 793.734 FAW 2001.
195.
A history of Western art / Laurie Schneider Adams. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, 2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 709 ADH 2001.
196.
Gender in the language classroom / Monika Chavez. by Series: The McGraw Hill second language professional series. Directions in second language learning
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw Hill, c2001
Availability: Items available for loan: Eastern University Library (1)Call number: 410 CHG 2001. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 410 CHG 2001.
197.
Patterns for a purpose : a rhetorical reader / Barbara Fine Clouse. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c1999
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 808.0427 CLP.
198.
Easy access : the reference handbook for writers / Michael L. Keene, Katherine H. Adams. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 808.042 KEE 2002.
199.
Reasoning & writing well : a rhetoric, research guide, reader, and handbook / Betty Mattix Dietsch. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2003
Other title:
  • Reasoning and writing well (spine)
Availability: Items available for loan: Eastern University Library (1)Call number: 808.042 DIR 2003. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 808.042 DIR 2003.
200.
College writing skills, with readings / John Langan. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c2005
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 808.042 LAC 2005. Not available: Eastern University Library: Checked out (1).
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