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141.
Modern marketing : principles and practice / Chandra Bose by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, c2010
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BOM 2010.
142.
Advertising and promotions: Richard J. Semenik...[et al.] an integrated brand approach/ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India: Cengage Learning, c2012
Availability: Items available for loan: Eastern University Library (1)Call number: 659.1 SEA 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 SEA 2012.
143.
Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2012
Availability: Items available for loan: Eastern University Library (1)Call number: 658.802 OSM 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.802 OSM 2012.
144.
Integrated marketing communications : Sirgy, M. Joseph. Don E. Schultz. astrategic approach / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2001
Availability: Items available for loan: Eastern University Library (1)Call number: 658.802 SII 2011. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.802 SII 2011.
145.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : Pearson, c2016
Availability: Items available for loan: Eastern University Library (6)Call number: 658.8 KOP 2016, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KOP 2016.
146.
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Pearson Prentice Hall, c2014
Availability: Items available for loan: Eastern University Library (2)Call number: 659.1 CLI 2014, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 CLI 2014.
147.
Marketing management / Philip Kotler. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Pearson , c2016
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 KOM 2016., ... Items available for reference: Eastern University Library: Not For Loan (2)Call number: 658.8 KOM 2016., ...
148.
Investment management production & marketing : Bangladesh perspective by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dhaka ; Ahsania mission book , 2002
Availability: Items available for loan: Eastern University Library (22)Call number: 338.4 AAI, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 338.4 AAI.
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