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121.
Relationship marketing / Mark Godson by Series: [CIM professional]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India ; Oxford University Press, 2009
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.812 GOR 2009.
122.
Industrial marketing / P. K. Ghosh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Oxford, c 2006
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 GHI 2006.
123.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.81 PAS 2012.
124.
Textbook of marketing / edited by Keith Blois. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford ; New Delhi : Oxford University Press, 2000
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BLT 2000.
125.
Marketing / Paul Baines, Chris Fill, and Kelly Page. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford ; New Delhi : Oxford University Press, c2008
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BAM 2008.
126.
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.83 SCM 2006.
127.
Export marketing of vegetables in Bangladesh : a study of six villages / Md. Jahangir Alam. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Comilla : Bangladesh Academy for Rural Development, 2011
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 382.5492 ALE 2011.
128.
The ultimate marketing toolkit : ads that attract customers, brochures that create buzz, web sites that wow / Paula Peters. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Avon, Mass. : Adams Media, c2006
Online resources:
Availability: Items available for loan: Eastern University Library (1)Call number: 658.82 PEU 2009. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.82 PEU 2009.
129.
The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2002
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.84 MCN 2002.
130.
Case studies in marketing / Sidharth Balakrishna by Series: Business case studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi, Pearson, 2011
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 BAC 2011. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 BAC 2011.
131.
Global marketing management / Warren J. Keegan & Naval K. Bhargava. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, 2011
Availability: Items available for loan: Eastern University Library (3)Call number: 658.848 KEG 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.848 KEG 2011.
132.
Services marketing : text and cases / Harsh V. Verma by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2012
Availability: Items available for loan: Eastern University Library (5)Call number: 658.8 VES 2012, ...
133.
Marketing / Dhruv Grewal, Michael Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2010
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 GRM 2010.
134.
Financial services marketing : an international guide to principles and practices / Christine Ennew and Nigel Waite. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Routledge, c2013
Availability: Items available for loan: Eastern University Library (1)Call number: 332.10688 ENF 2013. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 332.10688 ENF 2013.
135.
How brands grow : what marketers don't know / by Byron Sharp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2010
Availability: Items available for loan: Eastern University Library (1)Call number: 658.827 SHH 2010. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.827 SHH 2010.
136.
Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford : Oxford University Press, 2012
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 ZWI 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZWI 2012.
137.
Marketing management : a casebook / Debasis Pradhan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India: Cengage Learning, 2012
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PRM 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PRM 2012.
138.
Marketing and branding : the Indian scenario / S. Ramesh Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Dorling Kindersley (India), 2007
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 RAM 2007. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 RAM 2007.
139.
Principles of contemporary marketing / David L. Kurtz by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2012
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 KUP 2012.
140.
International marketing / R. Srinivasan by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : PHI Learning Private Ltd, 2008
Other title:
  • International marketing
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.84 SRI 2008.
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