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121.
Applications in basic marketing : clippings from the popular business press / by
Edition: 2004-05
Material type: Continuing resource Continuing resource; Format: print
Language: English
Publication details: Bosto: McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEA 1990. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEA 1990.
122.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEB 1999.
123.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Eastern University Library (1)Call number: 658.8 PEP 2000. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 PEP 2000.
124.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Eastern University Library (6)Call number: 658.8 ZES 2003, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZES 2003.
125.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill Irwin, c2011
Availability: Items available for loan: Eastern University Library (3)Call number: 658.8 ZES 2011, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.8 ZES 2011.
126.
Fundamentals of corporate finance / Richard A. Brealey, Stewart C. Myers, Alan J. Marcus. by Series: Irwin series in finance, insurance, and real estate
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.15 BRF 2001.
127.
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Eastern University Library (1)Call number: 658.85 WES 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.85 WES 2004.
128.
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner. by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chicago : Irwin, c1995
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.85 WES 1995.
129.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 BEA 2001.
130.
Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Eastern University Library (1)Call number: 659.1 ARC 2004. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 659.1 ARC 2004.
131.
Fundamentals of human resource management / Raymond A. Noe ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2007
Other title:
  • Human resource management
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.3 NOF 2007.
132.
Internet business models : texts and cases / edited by Thomas R. Eisenmann, in collaboration with Roger Hallowell and Mary Tripsas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : McGraw-Hill/Irwin , c2002
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 384.3 EII 2002.
133.
Employment law for business / Dawn D. Bennett-Alexander, Laura P. Hartman. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 344.73 BEE 2004.
134.
Microsoft Excel 2002 / Sarah E. Hutchinson, Glen J. Coulthard. by Series: Advantage series
Edition: Complete ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2002
Availability: No items available.
135.
Crafting and executing strategy : text and readings / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill/Irwin, 2005
Online resources:
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.4 THC 2005.
136.
Staffing organizations / Herbert G. Heneman III, Timothy A. Judge. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Middleton, WI : Boston : Mendota House ; McGraw-Hill Irwin, Tata McGraw-Hill, c2009
Availability: Items available for loan: Eastern University Library (4)Call number: 658.311 HES 2009, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.311 HES 2009.
137.
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : New Delhi : McGraw-Hill Irwin, Tata McGraw-Hill, c2010
Availability: Items available for loan: Eastern University Library (6)Call number: 650 NIU 2010, ... Items available for reference: Eastern University Library: Not For Loan (1)Call number: 650 NIU 2010.
138.
Financial institutions management : a risk management approach / Anthony Saunders, Marcia Millon Cornett. by Series: The McGraw-Hill/Irwin series in finance, insurance, and real estate
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Eastern University Library (1)Call number: 332.1 SAF 2011. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 332.1 SAF 2011.
139.
Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd. & Manimala, Marhew J. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw-Hill/Irwin (India), c2013
Availability: Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.4 HIE 2013.
140.
Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson ... [et al.]. by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : New Delhi : Tata McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Eastern University Library (1)Call number: 658.4 THC 2012. Items available for reference: Eastern University Library: Not For Loan (1)Call number: 658.4 THC 2012.
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