TY  - BOOK
AU  - Hunt,Shelby D.
TI  - Foundations of marketing theory: toward a general theory of marketing 
SN  - 8120322401
U1  - 658.8 21
PY  - 2002///
CY  - India
PB  - PHI Learning
KW  - Marketing
N1  - Includes bibliographical references (p. 289-308) and index
ER  -