TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
AU  - Chatterjee,Jayanta
TI  - Services marketing: people, technology, strategy 
SN  - 9788131725979
U1  - 658.8 22
PY  - 2010///
CY  - India
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and indexes
ER  -