TY - BOOK AU - Hollensen,Svend AU - Banerjee,Madhumita TI - Global marketing: a decision-oriented approach SN - 9788131728147 U1 - 658.8 22 PY - 2010/// CY - India PB - Pearson Education KW - Export marketing KW - Case studies N1 - Includes bibliographical references and index ER -