TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Essentials of Marketing
SN  - 0256093237
U1  - 658.8 MCE 23rd ed.
PY  - 1991///
CY  - USA
PB  - IRWIN
KW  - Essentials of Marketing
N1  - Includes Index; BBA
ER  -