Essentials of Marketing
McCarthy, E.Jerome
creator
Perreault, William D.
text
-us
USA
IRWIN
1991
5th ed.
monographic
eng
xvii,526 p. : ill ; 24 cm.
E.Jerome McCarthy & William D. Perreault Jr.
Includes Index
BBA
Essentials of Marketing
658.8 MCE 1991.
0256093237
BD-DhEU
260308
20260308145704.0
5795