TY  - BOOK
AU  - Cravens,David W
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria L.
TI  - Strategic Marketing Management Cases
SN  - 0256136890
U1  - 658.8 STR 23rd ed.
PY  - 1996///
CY  - London
PB  - IRWIN
KW  - Marketing Management
N1  - Includes Index; BBA
ER  -