TY  - BOOK
AU  - Bovee,Courtland L.
AU  - Arens,William F.
TI  - Contemporary Advertising
SN  - 025609196x
U1  - 659.1 23
PY  - 1992///
CY  - USA
PB  - Irwin
KW  - Contemporary Advertising
N1  - Includes Index; Includes Endnotes, Glossary; BBA
ER  -