00777nam a22002777a 4500 5763 BD-DhEU 20251007115008.0 251007b19922025us ||||| |||| 00| 0 eng d 025609196x BD-DhEU English BD-DhEU BD-DhEU eng 23 659.1 BOC 1992 Bovee, Courtland L. 2120 Contemporary Advertising / Coutrtland L. Bovee & William F. Arens 4th ed. USA : Irwin , c 1992. xxxi,718 p. : ill. ; 26 cm. Includes Index Includes Endnotes, Glossary, BBA Kamrujjaman Contemporary Advertising 9280 Arens, William F. 4341 ddc BK 0 0 ddc 0 0 NFIC EUL EUL GEN 2025-09-03 IBA-DU 0 659.1 BOC 1992 17796 2025-10-07 11:50:50 1 2025-10-07 BK 5729 5729