TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8 23
PY  - 2016///
CY  - Upper Saddle River, N.J.
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Various multi-media instructional aids, including a web site, are available to supplement the text; Includes bibliographical references and indexes
ER  -