TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald E.
TI  - Integrated advertising, promotion and marketing communications
SN  - 9789332518377
U1  - 659.1 23
PY  - 2014///
CY  - New York
PB  - Pearson Prentice Hall
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -