TY  - BOOK
AU  -  Keller,Kevin Lane
AU  - Parameswaran,Ambi M.G.
AU  - Jacob,Isaac
TI  - Strategic brand management : : building, measuring, and managing brand equity 
SN  - 9789332542204
U1  - 658.8  23
PY  - 2015///
CY  - India
PB  - Pearson
KW  -  Brand management
KW  - Brand name products
KW  - Strategic planning
KW  - Product management.
N1  - Includes bibliographical references and index.
ER  -