TY  - BOOK
AU  - Semenik,Richard J.
TI  - Advertising and promotions: : an integrated brand approach
SN  - 9788131517383
U1  - 659.1 23
PY  - 2012///
CY  - India
PB  - Cengage Learning
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -