TY  - BOOK
AU  - Zwick,Detlev
AU  - Cayla,Julien
TI  - Inside marketing: practices, ideologies, devices 
SN  - 9780199655830 (pbk.)
U1  - 658.8 23
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Management
N1  - Originally published: 2011; Includes bibliographical references and index
ER  -