TY  - BOOK
AU  - Sharp,Byron
TI  - How brands grow: what marketers don't know 
SN  - 9780195573565 (hbk.)
U1  - 658.827 23
PY  - 2010///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. 218-228)
ER  -