TY  - BOOK
AU  - East,Robert
AU  - Wright,Malcolm
AU  - Vanhuele,Marc
TI  - Consumer behaviour: applications in marketing 
SN  - 9788132103158
U1  - 658.8 23
PY  - 2009///
CY  - New Delhi
PB  - SAGE
N1  - Includes index
ER  -