TY  - BOOK
AU  - Ennew,Christine
AU  - Waite,Nigel
TI  - Financial services marketing: an international guide to principles and practices 
SN  - 9780415521673 (hbk.)
U1  - 332.10688 23
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Financial services industry
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -