TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - Marketing
SN  - 9780071332750
U1  - 658.8 23
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
N1  - Includes bibliographical references (p. 625-656) and indexes
ER  -