TY  - BOOK
AU  - Verma,Harsh V.
TI  - Services marketing: text and cases 
SN  - 9788131754474
U1  - 658.8 23
PY  - 2012///
CY  - New Delhi
PB  - Pearson
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -