TY  - BOOK
AU  - Keegan,Warren J.
AU  -  Bhargava,Naval K.
TI  - Global marketing management
SN  - 9788131730911
U1  - 658.848 23
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -