TY  - BOOK
AU  - Peters,Paula
TI  - The ultimate marketing toolkit: ads that attract customers, brochures that create buzz, web sites that wow 
SN  - 1593374976
U1  - 658.82 23
PY  - 2006///
CY  - Avon, Mass.
PB  - Adams Media
KW  - Marketing
KW  - United States
KW  - Sales promotion
KW  - Advertising
N1  - Includes index; The thirty-second sound bite -- The unique logo -- The tag line -- The business card -- The letterhead -- The bio -- The introductory letter -- The postcard -- The press release -- The ad -- The brochure -- The web site -- The newsletter -- When to hire a professional -- Samples
UR  - http://www.loc.gov/catdir/toc/ecip0519/2005026070.html
ER  -