TY  - BOOK
AU  - Kapoor,Jagdeep
TI  - 24 brand mantras: finding a place in the minds and hearts of consumers 
SN  - 8178290022 (India : pb)
U1  - 658.827 23
PY  - 2001///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Response Books
KW  - Brand name products
KW  - Customer relations
ER  -