TY - BOOK AU - Schmidt,Marcus J. AU - Hollensen,Svend TI - Marketing research: an international approach SN - 0273646354 (alk. paper) AV - HF5415.2 .S345 2006 U1 - 658.83 23 PY - 2006/// CY - Harlow, England, New York PB - Prentice Hall/Financial Times KW - Marketing research KW - Methodology KW - Export marketing KW - Research N1 - Includes bibliographical references and index ER -