TY  - BOOK
AU  - Jefkins,Frank
AU  - Yadin,Daniel
TI  - Advertising
T2  - The M & E handbook series,
SN  - 9788131703823
AV  - HF5823 .J43 1985
U1  - 659.1 23
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Advertising
N1  - Includes index
ER  -