TY  - BOOK
AU  - Kapil,Kanwal Nayan
AU  - Mukherjee,Jaydeep
TI  - Case studies in marketing
SN  - 9788131756331
U1  - 658.8 23
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -