TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0070620180
U1  - 658.8 23
PY  - 2006///
CY  - New Delhi.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
ER  -