TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Mookerjee,Amit
TI  - Consumer behavior: building marketing strategy 
SN  - 9780070682160
U1  - 658.8 23
PY  - 2010///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Market surveys
N1  - Includes bibliographical references and index
ER  -