TY  - BOOK
AU  - Gummesson,Evert
TI  - Total relationship marketing: marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm 
SN  - 0585458081 
AV  - HF5415.55 .G86 2002eb
U1  - 658.812 23
PY  - 2008///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Relationship marketing
KW  - Relationship
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [317]-337) and index; Electronic reproduction; Boulder, Colo.; NetLibrary; 2003; Available via World Wide Web; Access may be limited to NetLibrary affiliated libraries
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio4254514
ER  -