TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
AU  - Leone,Robert P.
TI  - Marketing research
SN  - 9788126531189
AV  - HF5415.2 .A14 2000
U1  - 658.83 21
PY  - 2011///
CY  - New Delhi
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley0310/00035933.html
UR  - http://www.loc.gov/catdir/toc/onix05/00035933.html
ER  -