TY  - BOOK
AU  - Easwaran,Sunanda
AU  - Singh,Sharmila J.
TI  - Marketing research: concepts, practices, and cases 
SN  - 9780195676969 (pbk.)
U1  - 658.83 22
PY  - 2006///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -