TY  - BOOK
AU  - Clifton,Rita
AU  - Simmons,John
AU  - Ahmad,Sameena
TI  - Brands and branding
SN  - 1576601471 
U1  - 658.8 22
PY  - 2004///
CY  - Princeton, NJ
PB  - Bloomberg Press
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Management
KW  - Forecasting
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy044/2003063819.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003063819-d.html
ER  -