TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion & marketing communications
SN  - 9788131709962
U1  - 659.1 22
PY  - 2007///
CY  - New Delhi
PB  - Pearson Prentice Hall
KW  - Communication in marketing
KW  - Advertising
N1  - Includes index
ER  -