TY  - BOOK
AU  - Kurtz,David L.
AU  -  Boone,Louis E.
TI  - Principles of marketing
SN  - 8131502937
U1  - 658.8 23
PY  - 2006///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing
N1  - Includes index, bibliographical references and glossary
ER  -