TY - BOOK AU - Allen,Debbie TI - Confessions of shameless self promoters: great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success SN - 0071462023 U1 - 658.85 22 PY - 2006/// CY - New York PB - McGraw-Hill KW - Communication in marketing KW - Mass media KW - Publicity KW - Sales promotion UR - http://www.loc.gov/catdir/enhancements/fy0629/2006272068-b.html UR - http://www.loc.gov/catdir/enhancements/fy0629/2006272068-d.html ER -