TY  - BOOK
AU  - Rossman,Marlene L.
TI  - Multicultural marketing: selling to a diverse America 
SN  - 0814450717 :
U1  - 658.8348 23
PY  - 1994///
CY  - New York
PB  - AMACOM
KW  - Market segmentation
KW  - United States
KW  - Minority consumers
N1  - Includes bibliographical references (p. 169-170) and index
ER  -