TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 9788120322219
U1  - 658.8 21
PY  - 2002///
CY  - New Delhi
PB  - PHI Learning
KW  - Consumer behavior
KW  - Decision making
N1  - Includes bibliographical references (p. 417-439) and indexes
ER  -