TY  - BOOK
AU  - Smith,Jeanette
TI  - Entrepreneur magazine: guide to integrated marketing 
SN  - 0471124397 (cloth : alk. paper)
U1  - 658.84 23
PY  - 1996///
CY  - New York
PB  - John Wiley
KW  - Advertising media planning
KW  - Handbooks, manuals, etc
KW  - Direct marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/onix05/96000530.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/96000530-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/96000530-d.html
ER  -