TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
AU  - Stasch,Stanley F.
TI  - Marketing research: : text and cases 
U1  - 658.83 23
PY  - 2003///
CY  - Homewood, Ill.
PB  - AITBS
KW  - Marketing research
N1  - Includes bibliographical references
ER  -