TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538867701
U1  - 658.8342 23
PY  - 1998///
CY  - New Delhi
PB  - Cengage Learning
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -