TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Koshy,Abraham
AU  - Jha,Mithileshwar
TI  - Marketing management: a South Asian perspective 
SN  - 9788131716830
U1  - 658.8 23
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Marketing management
N1  - Includes index and glossary
ER  -